The best digital ad in the world is only as good as what happens after you click it.

Do people get sent to your website? To an opt-in form? To a landing page?

In this episode of Two-Brain Radio, digital marketing expert Mateo Lopez breaks down why you need a landing page and what information it should contain to get the most conversions.

You'll learn about the benefits of third-party page builders, how to organize page information to hold viewers' interest, what NOT to do on your landing page and lots more.

Links:

Incite Tax
Free Tools
Two-Brain Radio: How to Turn Prospective Clients Into Paying Clients
Two-Brain Radio: Killer Creative—How to Test Photos Photos for Facebook Ads That Convert Like Crazy

Contact:

[email protected]
[email protected]

Timeline:

3:35 – What should happen after someone clicks an ad? 

4:29 – Third-party builders vs. DIY.

5:09 – Why you need a landing page.

7:31 – Why your website isn’t enough. 

9:14 – Designing a call to action. 

10:22 – Combating short attention spans.

12:04 – Long vs. short-form landing pages.

12:53 – Always be testing.

13:58 – What should go “above the fold.”

16:40 – Experimenting with subheads.

17:48 – When to hire an expert to create your media.

21:12 – Below the fold: What visitors should see when they start scrolling.

24:33 – How to get social proof.

25:51 – Outlining the client journey.

28:26 – Highlight the benefits of your offer. 

30:08 – Show authority. 

30:18 – Incentivize with scarcity. 

33:10 – Kisses of death: What NOT to do. 

36:16 – Don’t forget to collect contact info.