Running a virtual agency means that I rarely get to meet my clients in person, but today’s podcast guest is both a client and a personal friend of mine. She’s someone I aspire to be when I grow up (despite my four-year-old reminding me that I’m “already a grown-up”). Today’s guest is the perfect example of how we’re never actually done growing as professionals and of how much potential we all have when we stop putting limitations on ourselves.Georgiana Schwandt is my valued friend and client. She and I have been on multiple coffee dates, discussing life and business and dreams for the future. Her granddaughter and my daughter performed in the same ballet recital last spring. And now that my family has settled into our new home in the land of pines, Georgi’s incredibly successful window treatment business, Incredible Windows, is outfitting my whole house with Hunter Douglas window coverings.I’m honored to do life and business alongside Georgi, and I’m often blown away by her poise and the elegant simplicity with which she runs her business. If you’ve been looking for a way to grow your window treatment business, consider her your muse. I’ll be asking her everything, from how she became a Hunter Douglas dealer after retirement to how she grew her small and mighty team. I’ll also be asking her about her best tips for scaling to multi-six figures while working part-time hours. You won’t want to miss this!

How to Create a Multi-Six Figure Window Treatment Business as Your Second Career

The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists.
In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.

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I once thought I could have it all — run a business, be a supportive spouse, keep my kids with me 24/7 until they started preschool, and still (somehow) squeeze in enough self-care to help me remember who I was apart from all those roles. Ha! Needless to say, I was incredibly naive. For the first few years of becoming a mom, having already established the business, I thought I could work while the kids took a nap or played. I thought I didn’t need to “waste time” on doing things for myself out of pure enjoyment and frivolity. I thought I could be a great wife, mom, and CEO all at the same time. It was a lofty goal and, as I eventually — begrudgingly — had to admit, it was not a realistic goal to have.In February 2023, I had reached a complete state of utter burnout after nearly four years of trying to do it all by myself, as though I were trying to earn a badge of honor for requesting and accepting the least amount of help possible. I was a natural at doing things the hard way, and I turned myself into a martyr. I kept a secret scoreboard of who was actually doing more around the house — me or my husband — and I felt the overwhelming desire to insert myself into every situation. I didn’t know it then, but I was incredibly controlling. It almost cost me my marriage, and it certainly didn’t make me a good mom or role model for my son and daughter.I knew there had to be a better way to live, but I didn’t think I had the time or ability to slow down and figure it all out. How could I fix it when I wasn’t sure what the problem was?“It shouldn’t be this hard!” and “I have no time!” and “I’m just trying to help!” were a few things I constantly said to myself between moments of lucidity and chronic exhaustion. After all, I had (and still have) a tremendous number of blessings: My family, their health, my health, a beautiful home, a successful business. Complaining about anything sounded very pretentious and entitled, so I tried not to say much. I just became a quietly bitter, stressed-out human being. If you feel pulled in too many directions and if you constantly berate yourself for struggling so hard, or if you keep a personal scoreboard between you and your spouse (and frequently find them to be lacking) this episode is for you. The year 2023 was transformative for me, and I’m so excited to share with you what I learned in the hope that you will be able to avoid some stress and heartache.

CEO, Wife, and Mom Hacks: 10 Things You Need to Know

Bad marketing advice is the reason I am developing frown lines. You should see me sitting at my desk, squinting at my laptop screen and doing a double-take. “They’re telling designers to do WHAT?”I’m pretty protective of you guys. I want your businesses to succeed. But when I first started, I fell for (and probably promoted) marketing advice that didn’t fit the home industry, too.You might have realized in the course of running your own business that design firms, home staging companies, and pro organizing businesses aren’t like other companies. You’re offering, most often, an in-person service that is tailored to each situation and further customized to each person in that situation. Some of you are literally sorting through your clients’ underwear drawers (love you, organizers!).Marketing such an intimate, high-ticket business means that general marketing tips might not be as effective for your business as they might be for the bookstore or restaurant down the street. If you’re wondering which marketing tactics you can avoid, this episode of The Kate Show is for you. Today, I’m reading through and reacting to some really poor marketing advice. And I’m providing alternative advice for every bad piece of advice that I address.

Professional Marketer Reacts to Terrible Marketing Advice

“Marketing feels gross,” I used to think. In the early years of business, I didn’t know how to communicate my brand message…and I didn’t even know what a brand message was anyway. I felt so overwhelmed and drained by one steady thought: “How do I know if I’m doing any of this correctly when I can’t see the results yet? Am I just wasting my time and money on marketing?”Ruminating on those negative thoughts felt awful, as you might have also experienced, and I knew there had to be a simpler way to find and convert clients that I actually liked working with. Fast forward a decade (yes, it took that long), and I finally had answers.After providing countless marketing consultations, marketing plans, and strategies for interior designers, home stagers, professional organizers, and window treatment specialists, I was able to lay out a framework of marketing laws that can help nearly any home industry business make marketing easier. If you’re ready to apply these laws to your own business, let’s dive right in.

The 4 Laws of Marketing that You Need to Start Following Today

Knowing what to say in your marketing is only half the battle. What about the words, phrases, or ideas you should completely avoid? Today on The Kate Show, I’m talking about the two key phrases you shouldn’t include on your website, your blog posts, your email marketing, or your print advertising. I’m also sharing exact verbiage you can use to market your business in other ways, beyond everything you might already be doing online or in print. So, today, I’m laying it all out there…no fluff, just tough love and action steps that will benefit you and your business long-term.Ready for some real talk?! Here it is…

Avoid These 2 Self-Sabotaging Phrases in Your Marketing

Have you made a monthly blog part of your marketing strategy yet? I could tell you all day long why you should, but until you see the results play out in real-time, you might wonder if you’re wasting time or you might question whether you're even doing it correctly. I get it!With the majority of Google search results being blog posts, it is safe to say that blogging is still a relevant and smart way to get more of the right traffic to your website. But…blogging can also feel like one of the most tedious marketing tasks to check off the list. Today’s episode aims to show you a better way to blog.Do you know why you should blog, how frequently you should publish a post, what to say, and how to make sure you are talking to your ideal client versus just producing content?

Whew — lots of questions and, on today’s episode, we have a lot of answers. Long-time listeners of The Kate Show might recognize today’s interview from a couple of years ago. I wanted to re-air this episode because the tips that my guest, Jaquilyn Edwards of Ochre & Beige, provides are still relevant today and they are things that every home pro should know.You’ll hear Jaquilyn share helpful insights on topics such as why a massive readership of your blog should not be your goal, how long it takes for a single blog post to gain traction, and (this one is still a very hot topic today) what to do with a blog post after you publish it.

How to Create a Multi-Six Figure Window Treatment Business as Your Second Career

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