Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

How to Create a Social Media Strategy in 2024

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In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content themes. She also provides insights into her own personal social media strategy for 2024, highlighting the importance of aligning goals with content and adapting strategies based on different phases of business. Ellen emphasises the need for personalised strategies that cater to individual goals, audience needs, and content preferences.

TAKEAWAYS:

  • Setting clear goals is essential for building an effective social media strategy.
  • Conducting competitive research and audience analysis helps in validating content ideas and identifying unique value propositions.
  • Choosing the right platform(s) and creating a posting schedule are crucial for reaching and engaging the target audience.
  • Developing content themes and a social media funnel helps in organizing and structuring content for maximum impact.
  • Personalizing the strategy based on goals, audience needs, and content preferences is key to success.

    • If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

    Have a great week guys!
    Ellen xx

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    Mentioned in today's episode:

    • Follow Ellen on her You tube channel: https://youtube.com/@EllenandTara?si=qfpesQsxauPToyhR 

      • Want to get more Ellen or Work with her and her team?

      • Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
      • Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
      • Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
      • Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
      • Buy Ellen's Book: https://www.ellenmackenzie.com/book
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