It's tough standing out in a crowded and competitive marketplace. So many businesses offer the same services, and everyone has access to the same resources. So how do we make our clients choose us over our competitors? It all comes down to finding that unique point of difference–the important things that make you stand out from the rest. If you're wondering exactly how to find that, stay tuned and get the answers in today's episode of The Property Management Podcast with Kylie Walker and her guest, Kristal Spencer. 

Kristal is the co-owner of Winestains, a company that handcrafts modern designs from recycled wine barrels sourced from local wineries. Kristal's primary role at Winestains is to take care of customer service, sales & marketing, advertising, general admin, and forming incredible partnerships with brands they aspire to work with. Her ultimate business goal is to build Winestains into an Iconic South Australian Brand known for its innovation and quality craftsmanship. 

“Being able to talk to our customers, understanding what they wanted, understanding why they came to us, was a really big thing in getting clearer and honing in on that specialty.”

- Kristal Spencer

In This Episode:

- Meet Kristal Spencer, co-owner of Winestains, a company known for its innovation and quality craftsmanship

- How did Kristal make Winestains products stand out from the crowd?

- What's the greatest point of difference Winestains has over the competition?

- How can you discover your points of difference? 

- What changes did Winestains implement once they defined their points of difference?

- How finding your points of difference allows you to charge premium fees for your products.

- With the many challenges in the business scene, how does Kristal go about pivoting their business? How can property managers do the same?

- How does creating unique customer touchpoints and providing an excellent customer experience make a difference?

- Kristal's recommended resources for personal development

Resources:

- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

- Listen to the PM Collective - Supporting Happy Property Managers

- Start, Grow, and Scale Your Business

- Join the Digital Marketing School

Connect with Kristal Spencer:

- Instagram

- Website

- LinkedIn

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- LinkedIn

- YouTube