In this episode, Kelly Yale chats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss:

• Why understanding your customer's journey is key to success.
• How to build trust and add value to Realtor partnerships.
• The importance of preparation and intentionality in sales meetings.
• Using social media to connect authentically with referral partners.
• Long-term marketing strategies for 2025 and beyond.

Whether you're a seasoned loan officer or new to the industry, this episode is packed with practical advice to help you thrive in today's market.

Episode Resources:

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