I just wrapped a workshop for consignment shop owners and I have a big win to share that will help you crush your next piece of content and finally get out of 200 view jail. Fun fact: your next viral video is already sitting on your phone, just waiting for the right hook. You already know that storytelling and human connection are key elements for creating good content, but today we’ll go a step further and I’ll break down the viral reel one consignment store owner created in my workshop. She shared a simple reel that landed perfectly with her audience using a three week old video clip she found in her camera roll and a touching human moment.

In this episode we’ll be covering:

• A peek into my weekend workshop with an amazing group of women and how they finally broke out of 200 view jail.
• The storytelling potential I envisioned for this group of consignment shop owners.
• A viral reel case study: how we turned a B-roll reel about a postman into viral success by adding more context and emotional appeal.
• What it means to close the loop when we create a piece of content, and why it’s important!
• If you’re wondering how to get access to all the great trending audio sounds you hear on Instagram, I have the quick fix you need to start using those sounds asap!

Featured content in this episode:

• Chic_and_unique_burlington: Our postman…

Recommended episodes:

• Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life
• Episode 95: Building Real Community with Stories and Shared Moments
• Episode 96: Boost Retention Rates and Create Memorable Content that Feels Human
• Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
• Episode 101: Double Your Views on Instagram with the RISE Formula

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