Building a community is part of a business. After having an amazing conversation with Lindsey Schwartz, who founded Powerhouse Women, this episode covers some of the highlights. We talk about the difference between building a community and having an audience, unpack culture-building and what it ideally achieves, and explore what it means to establish a shared mission among your ideal community members. Finally, hear how we have found creative and tactically sufficient ways for people to connect with one another at Brand Builder's Group, and some essential principles to help you to do the same. Thanks for listening!