David Straight, co-owner of E-Rehab.com, and I are back at it, keeping a good thing going. This is Part 2 of my interview because David had so many good things to share, we had to spread the wealth. We were initially focused on discussing how to just develop a digital marketing strategy, and we did that because E-Rehab is expert in the digital realm. David went out of his way to share with us how we can do better by also improving our face-to-face marketing to physicians. Physician referrals may be down compared to ten years ago, but they still take up a large share of the referral base in most clinics. Don’t forget about them or they’ll forget about you! Plus, if you don’t know where to start with your marketing plan, just listen to the first five minutes of the interview and David will show you how. He’s a giver!

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