Chris Cooper's most popular book is "Two-Brain Business," but the book that most say is his best is "Help First."

That's because it solved the problem of being afraid of being a slimy salesman: It teaches gym owners how to sell by doing the thing coaches do best—helping.

Here's a peek at what's inside.

Links:

"Help First"
Gym Owners United

Timeline:

1:01 – Chris Cooper: The world’s worst salesman.

4:29 – Why you need to get your message out there.

5:43 – Selling is coaching.

6:26 – Don’t worry about price.

6:55 – Remove the choice about price.

8:26 – Retention—and caring enough to tell the truth.

9:07 – The right way to approach staffing and staff pay.

10:30 – Why you should give away knowledge—but not coaching—for free.