In today's episode, we’re joined by online coach, entrepreneur and author Jay Alderton. This episode dives into Jay’s journey in the fitness industry and how he became one of the first online coaches and one of the first to utilise Facebook content posts and Facebook pages. Charlie and Jay discuss content creation and marketing, as well as how to utilise what you are producing as a gym owner or online coach to connect with your target audience and showcase your service. We delve into Jay’s book Hard Stuff Easy Life and key topics such as self-care, escapism and much more that can help become your better self and improve your lifestyle. Key Highlights

• ROI in content creation and marketing
• Building communities on Facebook and how to be yourself on social media from a business perspective
• Key lessons he's learnt from mentors in the fitness industry
• Investment mindset vs cost mindset
• Outsourcing to help you and your business

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Jay on Instagram: https://www.instagram.com/jayalderton/ Jay’s Website: https://www.knowledgebombnewsletter.com Pre-order Jay's book Hard Stuff Easy Life https://www.amazon.co.uk/dp/0241682673/ref=cm_sw_r_as_gl_api_gl_i_240RTBT4M85SK0EX4BXE?linkCode=ml1&tag=wwwmindsetwit-21