The Nourished CEO Podcast

How to Double Your Revenue As A Health Expert By Upgrading Your Niche


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What if the real bottleneck in your business isn't your strategy, your pricing, or your content—but your niche?

In this behind-the-scenes episode, I'm walking you through a live coaching conversation from inside my Nourished Business Accelerator that dives deep into the power of refining your niche for faster, easier, and more profitable growth.

You'll hear me coach one of our members through the exact process I use to help our clients scale their revenue without piling more work on their already full plates.

If you've ever felt like you're working way too hard for the amount of growth you're seeing, this episode is going to be a game-changer.

We talk about what truly makes a niche "high ticket," why most wellness entrepreneurs are missing the mark, and how to attract clients who are ready to buy, without a year-long nurturing process. This is the kind of clarity that can shift everything in your business.

Timeline Summary

[1:08] - Exploring what makes a niche "high ticket" (hint: it's not just demographics or pricing) [2:12] - Coaching Shannon through identifying her ideal client by looking at past client success [4:04] - How a random Nextdoor post led to a dream client and long-term working relationship [7:16] - Why postpartum women may be an ideal niche—and what they're really looking for [10:31] - The urgency factor: Why pain, life transitions, and acute issues create fast buyers [13:24] - How to create messaging that attracts high-intent, ready-to-buy clients [17:01] - The difference between slow-nurture buyers vs. fast-action clients [20:08] - Real-life examples of how acute pain or injury sparked long-term, high-ticket clients [24:29] - Shifting from general longevity messaging to urgency-driven, solution-specific offers [27:53] - Why focusing on existing long-term client goals can dilute your core messaging [30:48] - Rebuilding a niche around urgent, motivated clients who convert quickly

Links & Resources

  • DM me the word CASH on Instagram @lauraschoenfeldrd to get the details and sign up for the Cash Pay Kickstart intensive starting December 1st.

Enjoyed this episode? Don't forget to rate, follow, and review the show—it helps more health and wellness professionals discover how to grow thriving businesses with less burnout. And be sure to share this episode with a colleague who needs to hear it!

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The Nourished CEO PodcastBy Laura Schoenfeld

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