As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it.

Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in the images, but how does approachable translate into clothing?

I was lucky that I was able to lean on my best friend for support, but it also made me keenly aware that I needed to learn what styles, cuts, colors, or patterns even looked good on me.

Is my story anything like yours?

Brand photos are extremely important marketing assets. If you don’t have professional images for your website, go out and get them now. And if you do, you definitely want to consider refreshing them from time to time.

But what do you wear? You know the way you look in these images will tell a story of sorts. And you want that story to be one that your ideal clients connect with.

This is exactly why I asked image consultant and stylist Melanie Lippman to join me on the Talk Copy to Me podcast. In this episode, we’ll cover all the ways you can feel confident in your clothing during a brand photoshoot, speaking on a stage, or any other professional event.

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Read the show notes and view the full transcript here: https://erinollila.com/how-to-dress-for-a-photoshoot-with-melanie-lippman/

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Meet our guest expert, Melanie Lippman

Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable and viewed as a leader.

When she is not coaching, you can find Melanie practicing yoga with her husband, playing in the Miami waves with her 8 year-old son, or listening to a personal development audio book.