Are you STILL taking insurances that pay you less than your cost to do business? Why? Losing money and wasting time on low-paying insurances can be a big drain on your business and bottom line. And, from a greater perspective, the fact that owners accept negative-profit pay rates is the reason PT reimbursements continue to decline. On the other hand, there are many owners who decline these contracts and do just fine. Sturdy McKee is one PT owner who built a successful clinic on opting out of most insurance plans and shares how he did it in this episode.

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