You want your business to run like a well-oiled machine—whether you’re there or not. But you can’t do that if the systems that keep the machine running are all in your head.

In today’s episode of Two-Brain Radio, Chris Cooper shares a valuable lesson from 2020 Summit speaker and retired Navy SEAL Jocko Willink: Discipline equals freedom. 

The secret to generating more revenue in your gym isn’t raising rates or getting more clients. It’s discipline. It’s having systems and standards in place that staff and clients can understand. These rules will solve problems for them in the long run and leave very little room for mistakes. Instead of frustration, you'll have freedom.

To ensure your gym runs exactly how you want it to run, listen to today’s episode and start focusing on discipline.

Links

"How to Make $100,000 Per Year With 150 Clients"

01:11 - The problem with keeping your business in your head

05:44 - Six reasons you're not making money

08:44 - Fixing these problems through self-discipline

10:51 - How to start laying out standard operating procedures

14:59 - Stress-testing your systems and procedures

18:15 - Using new freedom to grow your business