As a gym owner, you probably aren't being paid what you're worth—but you can change that.

Today, Chris Cooper channels Bob Burg of "The Go-Giver" and explains that value has five parts: excellence, consistency, empathy, attention and appreciation. Chris provides tips on how gym owners can focus on each element to raise their value, help people to a greater degree and make more money.

Remember, it's not enough to be a great coach. To succeed as a gym owner, CrossFit affiliate owner or studio owner, you must create value for your clients.

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Gym Owners United group

1:30 - Excellence and consistency

4:57 - Empathy and attention

8:52 - Appreciation