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One of the most crucial metrics to track is your overall conversion rate for specific keywords and niches. Knowing your conversion rate can help you optimize your product listings and boost sales. But how can you access this information on Amazon? In this article, we'll show you how to find the overall conversion rate for your Amazon keywords and niche using the Product Opportunity Explorer tool.

To access the Product Opportunity Explorer tool, go to the "Growth" dropdown menu in your Amazon Seller Central account and select "Product Opportunity Explorer." Once you're there, type in a relevant keyword, such as "pet toys." For this example, we'll choose "puppy toys." Click on the "Trends" section to view the total search volume over the past 180 days and data for the past 360 days. You'll also see the average price and search conversion rate, which updates every seven days.

The search conversion rate is the number of purchases made in a niche after a customer enters a search term and clicks on a product, divided by the total number of times customers entered that search term. This rate is a crucial indicator of how effective your product listing is in converting potential customers into actual buyers. It's worth noting that the search conversion rate applies to the last seven days, so make sure to keep that in mind when analyzing the data.

The Product Opportunity Explorer tool is a valuable resource for Amazon sellers looking to identify new product opportunities or evaluate the performance of their current products. It also provides other useful information such as search volume growth and average units sold. By using this tool, you can easily compare your conversion rate against the aggregate average and see how your products are faring in the market.
If you're looking to get into a new niche or launch a new product, the Product Opportunity Explorer tool can help you determine the average search volume and conversion rate for your chosen keywords. This information can be used to optimize your product listing and increase your chances of success. Additionally, if you're already selling products in a particular niche, you can use the tool to see how your products are performing against the competition.

Understanding your overall conversion rate for specific keywords and niches is crucial to your success as an Amazon seller. With the Product Opportunity Explorer tool, you can easily access the data and insights you need to make informed decisions and optimize your product listings. By analyzing the search conversion rate and other data provided by the tool, you can increase your chances of success on the platform. So why not give it a try today?

0:00 How to Find the Overall Conversion Rate for Your Amazon Keywords and Niche
00:14 Go to the "Product Opportunity Explorer" under "Growth" in the dropdown menu
00:26 Type in "Pet toys" and choose "puppy toys" as an example
00:47 Check the "Trends" section to see the total search volume over the past 180 days and the data for the past 360 days
01:13 Check the average price and search conversion rate for the niche, which updates every 7 days
01:39 See additional information such as search volume growth and average units sold

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