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In this video, we discuss the common challenges faced by Amazon sellers, focusing on handling negative reviews, optimizing product images, and effective pricing strategies. Learn how to improve your CTR with strategic image changes, and discover actionable tips to increase your sales through competitive pricing and temporary promotions. Here's what you can do to manage product reviews and enhance your listings for better visibility and customer trust.

Brand Manager Takeaways:
Had a great 1-on-1 with Steven Pope last week!
He is a really cool person to talk to in person!
He gave me very good specific advice on how to improve the click-through rate (CTR) of images for a pet toy.
One of the ASINs of the same client had a bad review, which caused a drop in sales and overall performance. Since this ASIN doesn't have many reviews, the negative review stands out clearly. Steven suggested that I ask the client to have a couple of friends purchase the product and write reviews. Although Steven advised that this is against the TOS, we could suggest it to the client and make it clear that it should be done subtly and only once, just to balance out the star ratings
We also discussed pricing. The price of this product is higher than that of other competitors and requires a boost in sales velocity. Steven suggested lowering the price significantly, to the point of discomfort. 'Sales get more sales,' as the saying goes!
I had a good time talking to Steven and look forward to receiving more feedback and knowledge from him.

#AmazonSelling #AmazonSEO #AmazonReviews #AmazonTips #AmazonNegativeReviews

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Timestamps:

00:00 - Introduction and Customer Complaint
00:25 - Handling Negative Reviews
01:03 - New CTR Images and Product Presentation
01:39 - Pricing Strategy for Increasing Sales
02:11 - Further Image Enhancements and Keyword Suggestions

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