Gym owners: What does your marketing process look like? Do you just toss out some ads and hope for the best?

Maybe you're more sophisticated and you've got automations set up to chase after leads. Guess what? That's still not enough.

Here, marketing expert Mateo Lopez breaks down the points of performance for the kind of marketing chain that ends in more sales closed.

Links:

Incite Tax: Profit First for Microgyms
Forever Fierce
Gym Lead Machine
StoryBrand: Can It Help You Acquire More Clients?
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Timeline:

1:51 – Learning the lingo: Leads, set, show, close.

6:21 – Why gym owners need to learn about the marketing chain. 

10:17 – What gym owners do wrong when it comes to lead generation. 

14:35 – The top gym-website faux pas.

19:40 – What your website should be doing.

25:50 – How to get more people to book appointments through your website.

28:58 – Fine-tuning the lead-nurture sequence.

30:47 – How to make follow-ups personal. 

34:31 – How to increase appointment show rates.

39:23 – Is your appointment-booking software working for or against you?

46:04 – The power of personal touchpoints. 

46:59 – How to close the sale.

50:01 – Conviction: You need to put in the reps.

54:00 – Resources to help you improve your marketing chain and close more sales.