Rachael Wilde knows how to make beauty products go viral. The co-founder of Bouf Haircare and The Breakout Hack previously known as tbh, takes us behind the scenes of building billion-dollar beauty brands on this week’s episode of The Formula. Plus, Rach shares her founder secrets, whether TikTok-famous products actually sell out, and the buzzy products she thinks are (and aren’t) worth the marketing hype.

PRODUCTS MENTIONED: 

The Breakout Hack Skincare Rebound Barrier Support Serum $49.95.

The Breakout Hack Skincare Rebound Skin Milk Activated Cica Toner $29.99.

Bouf Flouf Factor Growth Tonic 50ml $34.95.

Bouf The Starter Pack $119.80.

FOR MORE WHERE THIS CAME FROM: 

Hosts: Kelly McCarren

Guest: Rachael Wilde

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

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