In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.

📰 About David Arato:

David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the trenches for over a decade and has helped attorneys nationwide rank on page one of Google, boost conversions, and scale their practices, all without becoming full-time influencers.

👉 Sasha and David explore:

— How David scaled from solo freelancer to 7-figure agency without investors.

— What works right now in the age of ChatGPT (and what doesn’t).

— The simplest, most effective video setup for attorneys on a budget.

— How AI can support your content, but not replace strategy or voice.

👉 Main Takeaways from the Episode:

— Create hyper-targeted video content that answers your ideal client’s specific questions.

— Systematize your production process so you can consistently publish without burning out.

— Leverage AI for drafts and ideation, but own the strategy and human touch.

— Repurpose every video into blogs, shorts, and social clips to 10x your reach.

— Focus on quality over quantity; 300 views from the right people beats 30,000 from strangers.

— Be the best answer online so prospects already trust you before they ever call.

— Track performance and double down on what’s converting viewers into leads.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

📞 Connect with David Arato:

• Website: https://www.lexiconlegalcontent.com/ 

• LinkedIn: https://www.linkedin.com/in/davidarato/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights