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Help file: https://sellercentral.amazon.com/help/hub/reference/GKSCZ5A9SEBFVQHG
Ticket: https://sellercentral.amazon.com/help/hub/support/INTENT_CTI_Amazon_Business_Selling_Seller_Credentials_and_Certifications
00:00 How to Get an Amazon Small Business Badge (NEW)
00:15 The Help files
00:57 Do the emojis and badges attract Amazon buyers?
01:43 The "Made in America" tag
01:54 The Amazon's Choice badge
02:27 How to enroll in Amazon's Small Business Badge program
03:15 Filing a ticket on a broken Amazon link
04:59 The US-based badge
Small Business products FAQ
1. What is a Small Business in Amazon’s store?
In the US, we follow Gartner’s definition of small business. Small businesses are eligible for this badge if they are registered with Brand Registry or participate in the Handmade program. The specific products that receive the badge are from small business brands and artisans based in the US. We are currently testing the Small Business badge and not all customers will see the badge on all eligible small business products during this test.
2. What are the benefits of being identified as a Small Business in Amazon’s store?
The badge will indicate to customers that the products they are viewing are from a Small Business. In addition, Small Businesses will have the opportunity to be included in special events, and promotions in the Amazon store.
3. How do I know if my business is enrolled as a Small Business?
If your branded products have the Small Business badge on their product detail page in the Amazon store where your business is based, this means that your business is enrolled in the program.
4. Is there a cost to be identified as a Small Business in Amazon’s store?
No, participation is completely free for eligible businesses.
5. Are all my products enrolled in this program?
If your business meets the eligibility criteria to be identified as a Small Business in Amazon’s store, all products within your registered brands will be enrolled.
6. Can I remove products from my Small Business brand from participation in this program
At this time, we do not allow the exclusion of specific products. If you don't want to participate, you may choose to have your business removed from the program completely by contacting Selling Partner Support (it may take up to two business days to reflect on the store).
7. I believe my business qualifies, what is the process to confirm that I own a Brand Registred Small Business?
You can contact Selling Partner Support, provide the name of your brand and company, business address, and your merchant token ID, and our team will review your eligibility in the program. You can expect a reply within 10 business days from your initial request.
8. How long will my Small Business be included in this program?
As long as your business meets our eligibility criteria, products within your brand will remain featured in the Amazon store where your business is based.
9. I have selling accounts with Amazon in multiple countries. Will my products be part of this program in all stores where my products are sold?
We will showcase the Small Business badge in the Amazon store where your business is based.
10. How can I report a potential error, such as a large business that is mistakenly identified as a Small Business?
You can contact Selling Partner Support and report the business in question, and we will investigate.
11. Is this program only launched for a limited time or event, such as Prime Day?
We are currently testing this program, and we will share further updates in the future.
Support the show
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3737 ratings
Send us a text
Help file: https://sellercentral.amazon.com/help/hub/reference/GKSCZ5A9SEBFVQHG
Ticket: https://sellercentral.amazon.com/help/hub/support/INTENT_CTI_Amazon_Business_Selling_Seller_Credentials_and_Certifications
00:00 How to Get an Amazon Small Business Badge (NEW)
00:15 The Help files
00:57 Do the emojis and badges attract Amazon buyers?
01:43 The "Made in America" tag
01:54 The Amazon's Choice badge
02:27 How to enroll in Amazon's Small Business Badge program
03:15 Filing a ticket on a broken Amazon link
04:59 The US-based badge
Small Business products FAQ
1. What is a Small Business in Amazon’s store?
In the US, we follow Gartner’s definition of small business. Small businesses are eligible for this badge if they are registered with Brand Registry or participate in the Handmade program. The specific products that receive the badge are from small business brands and artisans based in the US. We are currently testing the Small Business badge and not all customers will see the badge on all eligible small business products during this test.
2. What are the benefits of being identified as a Small Business in Amazon’s store?
The badge will indicate to customers that the products they are viewing are from a Small Business. In addition, Small Businesses will have the opportunity to be included in special events, and promotions in the Amazon store.
3. How do I know if my business is enrolled as a Small Business?
If your branded products have the Small Business badge on their product detail page in the Amazon store where your business is based, this means that your business is enrolled in the program.
4. Is there a cost to be identified as a Small Business in Amazon’s store?
No, participation is completely free for eligible businesses.
5. Are all my products enrolled in this program?
If your business meets the eligibility criteria to be identified as a Small Business in Amazon’s store, all products within your registered brands will be enrolled.
6. Can I remove products from my Small Business brand from participation in this program
At this time, we do not allow the exclusion of specific products. If you don't want to participate, you may choose to have your business removed from the program completely by contacting Selling Partner Support (it may take up to two business days to reflect on the store).
7. I believe my business qualifies, what is the process to confirm that I own a Brand Registred Small Business?
You can contact Selling Partner Support, provide the name of your brand and company, business address, and your merchant token ID, and our team will review your eligibility in the program. You can expect a reply within 10 business days from your initial request.
8. How long will my Small Business be included in this program?
As long as your business meets our eligibility criteria, products within your brand will remain featured in the Amazon store where your business is based.
9. I have selling accounts with Amazon in multiple countries. Will my products be part of this program in all stores where my products are sold?
We will showcase the Small Business badge in the Amazon store where your business is based.
10. How can I report a potential error, such as a large business that is mistakenly identified as a Small Business?
You can contact Selling Partner Support and report the business in question, and we will investigate.
11. Is this program only launched for a limited time or event, such as Prime Day?
We are currently testing this program, and we will share further updates in the future.
Support the show
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