Do you have a clearly defined Hell Yes customer? You better, because it is the key to a thriving organization fueled by sales and marketing that's aligned with operations. You've probably heard me talk about a Hell Yes customer a million times on this podcast and throughout my book. But what about a Hell No customer?

Check out today’s episode where I'm going to share with you some footage from my How to Get the Owner Out of Sales Workshop, including:

• Two guests in the audience made a surprising strategic partnership as a result of getting clear on what they don't want
• How to identify your Hell No customer
• The importance of defining your Hell Yes Customer 

Full transcript at: https://landscapersguide.com/podcast/

Check out landscapersguide.com/events to see us at the NALP ELEVATE Show. We're booth number 1128!