Small Business PR

How To Get Featured In Q4/Q1


Listen Later

End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience!


Here’s What We Cover In the Episode and More:


  • Analysis of how businesses can seamlessly transition their messaging between Q4 reflections and Q1 aspirations.
  • Specific examples of pitches, such as industry recaps or forecasting trends for the upcoming year.
  • A closer look at holiday guides, gratitude campaigns, and using local community angles for PR.
  • Detailed ideas for capitalizing on New Year trends, Valentine’s Day, and diversity-related holidays.
  • Practical steps to reframe product offerings and make them timely for seasonal PR.
  • How to use pitching calendars and frameworks effectively for sustained media coverage. 
  • Strategies to connect personal mission with PR storytelling for authentic and compelling pitches. 


Want to shine in Q4 or Q1? Stop pitching like a late-night infomercial and start thinking like the life of the party—relevant, engaging, and impossible to ignore. Journalists don’t want your sales pitch; they want a story, a trend, or a solution that fits the season like a cozy holiday sweater. So ditch the fluff, add a sprinkle of humor, and make your angle so irresistible that editors can’t help but RSVP ‘Yes’ to your pitch!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

  • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  • Join the Small Biz PR Facebook Group to get the best PR Tips
  • Download the 10 ways to get free PR for your small business
  • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
  • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
  • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
...more
View all episodesView all episodes
Download on the App Store

Small Business PRBy Gloria Chou

  • 5
  • 5
  • 5
  • 5
  • 5

5

262 ratings


More shows like Small Business PR

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,440 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,585 Listeners

Shopify Masters by Shopify

Shopify Masters

378 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,616 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,791 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,052 Listeners

The Influencer Podcast by Julie Solomon

The Influencer Podcast

1,450 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

881 Listeners

Boutique Chat by The Boutique Hub with Ashley Alderson

Boutique Chat

864 Listeners

Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

1,239 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,575 Listeners

How to Sell Your Stuff on Etsy by Lizzie Smiley

How to Sell Your Stuff on Etsy

292 Listeners

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

131 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

124 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

466 Listeners