In Episode 176 of the Best Coach Ever podcast, Lynette is pulling back the curtain on one of the biggest mindset shifts she’s made in her content strategy over the last year—and why it’s completely changed the way her audience engages (and buys).

After an unintentional podcast break and a very real, very honest reflection on perfectionism, Lynette dives into the concept she’s been drilling into her clients lately: engagement bait. Not the spammy “comment YES if you agree” kind—but intentional, conversation-driven content that turns passive viewers into real humans in your DMs.

This episode is a must-listen if you’re tired of chasing views, going viral with nothing to show for it, or feeling like your content is polished but flat. Lynette breaks down why conversation now converts better than visibility, how to stop treating Instagram like a broadcast channel, and what actually gets people talking back to you online in 2025.

If your engagement feels dry, your DMs are quiet, or your content just isn’t leading to clients anymore—this episode will completely reframe how you think about social media. If you loved this episode, don’t forget to leave a 5-star rating and a quick review. It’s the easiest way to support the podcast and help more coaches find these honest, behind-the-scenes conversations.

In this episode, we cover:

1) A Real Talk Reset: Perfectionism, Consistency & Showing Up Anyway [0:00 – 2:45]

-Why waiting for “perfect” content is one of the fastest ways to disappear online.
-How consistency (not polish) has driven real revenue and results in Lynette’s business.

2) What “Engagement Bait” Actually Means (And What It’s NOT) [2:46 – 6:00]

-The difference between low-quality engagement farming and real conversation starters.
-Why traditional CTAs no longer work the way they used to.

3) Why Visibility Isn’t Converting Like It Used To [6:01 – 9:30]

-The hard truth about viral content, views, and why they often don’t lead to sales.
-Why conversation has become the real currency on social media.

4) The Shift From Broadcasting to Conversing Online [9:31 – 13:15]

-Why overly educational, “talking at your audience” content is falling flat.
-How content that makes people feel seen creates stronger engagement and trust.

5) Creating Content That Calls People Forward [13:16 – 16:45]

-How to spark comments by naming thoughts your audience already has.
-Why relatability alone isn’t enough—insight and reflection matter more.

6) Low-Stakes Engagement That Actually Works [16:46 – 19:00]

-Examples of fun, easy prompts that audiences want to respond to.
-How lifestyle-based engagement builds familiarity without forcing a sales angle.

7) How Casual Conversation Leads to Clients (Without Forcing It) [19:01 – 21:00]

-Why most client relationships start with non-business conversations.
-How trust, familiarity, and connection make higher-stakes conversations easier later.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh 

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com