Have you ever wondered how to turn your personal brand into a thriving business? Join us as we dive into the success story of Ryan Serhant, the real estate mogul behind one of the biggest brands in the world. Ryan is an American real estate broker, bestselling author, and reality TV star of the two-time Emmy-nominated series Million Dollar Listing New York and its spin-off Sell it Like Serhant. He's also the founder and CEO of SERHANT., a vertically integrated tech-forward brokerage known for its cutting-edge innovation, extravagant listings, full-service media production company, and digital education platform. In this episode, you'll find out how Ryan turned his personal brand into a scalable business with serious enterprise value. More specifically, you'll discover what goes into creating a compelling TV show that is not only entertaining but good for business too. From crafting the perfect pitch reel to choosing the right streaming service and mastering the art of storytelling algorithms, we explore it all! Don't miss this captivating conversation with possibly the most famous real estate agent in the world. Tune in today to unlock the secrets to entrepreneurial success with Ryan Serhant!