In this conversation, Laura discusses three ways to grow your audience: building, borrowing, and buying. Building your audience involves creating content and engaging with your target audience. Borrowing your audience involves collaborating with others who have a similar audience and leveraging their reach. Buying your audience refers to running ads to drive traffic and sales. Laura emphasizes the importance of building and borrowing before considering buying. She also shares examples of collaboration strategies, such as podcast swaps, press and PR, and product-based pop-up sales.

In this episode you will hear:
00:00 - Introduction: The Importance of Growing Your Audience
02:14 - Building an Audience
06:39 - Borrowing an Audience
09:30 - Buying an Audience

Takeaways

• Building an audience is essential for business success as it increases brand awareness and leads to more sales.
• Creating content and engaging with your target audience on platforms like social media, blogs, and podcasts is an effective way to build an audience.
• Collaborating with others who have a similar audience allows you to borrow their audience and reach new people.
• Investing money in advertising and promotional efforts can help you buy an audience and accelerate growth.
• It's important to have a combination of building, borrowing, and buying strategies to effectively grow your audience.

40 Ways to Grow Your Audience: https://www.laura-sinclair.com/pl/2148284852

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