This week, we're joined by FMA Client, Russell Jolley, owner of Team CC, who built a thriving £30K/month gym after 15+ years in the industry. Russell shares the lessons learned from shutting down a second site, shifting away from overcomplicated models, and doubling down on pricing confidence.

If you've ever felt stuck, overwhelmed, or unsure about raising prices, this episode will show you the exact mindset and systems needed to scale sustainably.

Key highlights of this episode include:

✅ The dangers of chasing multiple sites before mastering one.

✅ Why overcomplication kills growth—and how simplicity scales.

✅ The mindset shift that made charging more possible.

✅ How front-end offers can fund your entire marketing budget.

✅ Why client experience—not programs—creates long-term retention.

Connect with Russell: https://www.instagram.com/russelljolley/

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

Be sure to subscribe to learn how to successfully scale and grow your fitness business.

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Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

Luke: https://www.instagram.com/lukebrobinson_/

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