Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos.

But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, we've all been conditioned to approach our social media usage from a strategic standpoint. And, you know that I love strategy, so I'm not suggesting that it's unimportant...but I do wish that we'd pump the breaks a bit and get to the heart of what social media can help us do...

...and that is to be more social.

This episode of the Talk Copy to Me podcast with social media expert Anita Kirkbride won't disappoint. We'll talk about how success on the platform comes from connecting with other users. We'll also cover the ways you can adjust what you want to see in your feed and make sure your content shows up in the feeds of your followers.

But really — we both just want you to stop worrying about conversions and start focusing on connecting.

Read the show notes for the episode and see the complete transcript here: https://erinollila.com/how-to-increase-twitter-engagement-with-anita-kirkbride/

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Learn more about our guest expert, Anita Kirkbride

Anita Kirkbride UNDERcomplicates social media for knowledge experts and thought leaders as a consultant, speaker, and CEO of Twirp Communications Inc.

She combines her degree in public relations with practical experience creating internet content (since the 90s!) to teach other small businesses how to tap into the power of social media. She started her business in 2011 to help organizations share their message with the world at large, and realized so many companies have the capability to do this for themselves, but what they don’t have is the experience, education, and strategic mindset to build momentum.

Today Anita guides her clients to stress-free social media and content plans they can feel great about managing in-house. She is the Founder of Social Media Day Halifax and the #BeFlawsome podcast. Check out her website or find her on Twitter.

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.

Stay in touch with Erin:

• Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
• Reach out her on Instagram,