Woman Owned: The Growth Podcast for Women Entrepreneurs

How To Keep Your Buyers Buying in Winter 2025/26 (Economic Outlook for Women Founders)


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Are your deals taking longer to close lately? Economic uncertainty has created a perfect storm for B2B sellers. Deals that closed easily last year now stall indefinitely, buyers ghost after months of relationship building, and budget conversations end with requests for huge discounts.

The good news is that you're not doing anything wrong. However, the frustrating reality is that this pattern is playing out across industries as CFOs tighten their grip on every purchase decision, creating longer approval cycles and more complex buying committees.

If you want to stop getting ghosted and start closing deals again, this episode is your roadmap. Join Eleanor this week as she breaks down six data-backed economic insights that explain exactly why buyers are exercising extreme caution right now, and the four core strategies to keep your buyers buying through winter 2025/26.

Get full show notes and more information here: https://safimedia.co/WO74

Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/

https://www.instagram.com/eleanorbeaton/?hl=en

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Woman Owned: The Growth Podcast for Women EntrepreneursBy Eleanor Beaton

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