“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis

In this episode of LAWsome, Cooper Hurley’s CMO, Cassidy Lewis, shares the wisdom she has learned on her journey in the marketing industry with LAWsome co-hosts Tanner Jones and Matt Smyers.

She discusses the need for proactivity and community-oriented marketing, along with budgeting guidance. She also speaks to the importance of data when it comes to attribution.

You can connect with her on LinkedIn here - https://www.linkedin.com/in/cassidy-lewis-74822536/ and her website - https://thecmoacademy.com/ 

TLDR: In this episode you will learn

• How data speaks to your attribution and budgeting 

• What co-marketing is and how to utilize it for your law firm

• The most common marketing mistakes law firms make