If you're investing in video ads, you're on the right path to business growth. But how do you know your video ads are really converting? This episode has the answers.

In this episode, Ralph Burns sits down with Austin Harrison, CEO of Northbeam, and they explore how to measure the effectiveness of your video ad campaigns when immediate conversions may not be obvious. Learn about valuable metrics like email signups, increased click-through rates, and new customer acquisition. They also share the factors to consider before using a software or third-party attribution tool to scale your business.

Discover the strategies to assess your ROI and determine if your video ads are truly working for your brand.

This clip is from The Perpetual Traffic Podcast, listen to this entire episode here:

When You Need a 3rd Party Attribution Tool With Austin Harrison | Perpetual Traffic EP 524:   

 • When You Need a 3rd Party Attribution...  

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0:00 Are My Video Ads Working?

2:11 Bridging the Gap Between Video Views and Conversions

3:26 Evaluating new website visitors

5:31 When you need software and third-party attribution tools

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