If you're a retailer, you probably work with sales reps. But are you really making the most of those relationships? Today, we're going to dive into how you can use these partnerships to grow your business.

Joining me is Kelly Bristol, Vice President of Business Development at Just Got 2 Have It. With nearly 25 years in the gift and home industry, Kelly is super rooted in retail. She's also a board member of Gift for Life and partner behind the Reps Are Local Too movement.

In this episode, Kelly and I will talk about how to leverage the relationships with your reps, dive into the Reps Are Local Too campaign, and uncover the special industry insights local reps can provide—insights you won’t find anywhere else. 

Reps have industry information not available anywhere else. We’ll cover everything from current market trends to how reps can support your growth. Let’s jump in and find out how you can make the most of your relationships with local reps!

[02:05] Kelly's retail journey

[05:43] What are the top market trends now, and how can a local rep help retailers benefit from them?

[11:59] Three inspiring examples of ways reps have supported their local brick-and-mortars

[14:52] Free Download: 365 Content Ideas & 24 Customizable Canva Templates

[16:34] Kelly's advice for retailers on how to leverage their rep relationships to grow their stores

[21:37] How can retailers support their reps and what are the advantages of this partnership?

[26:00] Three ways a local rep's advice has really made a difference for these retailers

[29:51] Kelly's resilience round

Get access to all of the resources on our website at https://www.crystalmediaco.com/episodes/how-to-leverage-your-local-rep-relationships-with-kelly-bristol/

Get our 365 Content Ideas & 24 Canva Templates here: https://www.crystalmediaco.com/365ideas/

Join the Rooted in Retail Facebook Group to continue the conversation

Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!