Holly Ransom is chief executive of Emergent, a consultancy which specialises in marketing to millennials, a director of Port Adelaide Football Club and a trustee of The Prince's Charities Australia. Holly co-chaired the 2014 Y20 Youth Summit.

Holly explains how to listen to what matters to Millennials, and why young people are missing out by leaving the wisdom of the older generations untapped. Holly shares on how to listen across cultures, both around the world and back home: how can properly listening improve the lives of indigenous Australians? Holly shares the experience of interviewing President Barack Obama. She illustrates the importance that he places on listening, how he made it a habit of his leadership, so that every decision he made was informed by as many different perspectives as possible.

Listening makes good intentions actually effective. Holly tells the story of a trip she took in Africa, where a perfectly functional well for drawing water wasn't being used by the local population. They would instead walk longer and further to another well, taking much needed time away. The well, though functional, had been built in a location of 'bad spirits'. Holly expresses that listening to people could have avoided this, it's an example of how listening can make the difference between good intentions and good outcomes.

Tune in to Learn

• How to view a different culture without imposing your own views 
• The important nuances required for proper dialogue to take place
• How to engage Millennials with goal-oriented steps
• How to listen to all people great and small
• How a high-school exercise impacted Holly's listening for years to come

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