In this episode Tara chats with The Secret Lives of Mormon Wives’ Jessi Ngatikaura on the business of being an influencer. Listen to hear Jessi’s take on the reality of being an influencer, how she’s built her portfolio of businesses, the challenges of working with friends and family, and who of her Mormon Wives costars she would collab with, copy, and cancel.

00:00 Intro

01:02 The perception vs. reality of being an influencer

04:30 Jessi’s portfolio of businesses

08:39 Office Hours segment

09:47 How MomTok has helped Jessi grow her businesses

11:01 Why Jessi is glad to have multiple businesses

13:24 The business of influencing and the different forms it can take

18:50 The messy part of becoming an influencer

22:50 On the challenges of working with your friends and family

24:19 Game: Boss Move or Doing Too Much?

27:15 An influencer Jessi admires

32:07 Game: Collab, Cancel, Copy

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BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend!

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