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In this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today’s competitive landscape. If you’ve ever wondered how to expand your reach and maximize sales, this episode is for you!

What You’ll Learn in This Episode:

• Dylan’s E-Commerce Journey
  From corporate gigs with Zappos and Zulily to building thriving side hustles, hear how Dylan transitioned into multi-platform selling while adapting to a military family lifestyle.
• The Power of Selling on Multiple Platforms
  Discover why focusing on just your website could be holding you back and how platforms like Etsy and Amazon can skyrocket your brand’s visibility.
• Understanding Platform-Specific Audiences
  Learn how the audiences on Etsy (handmade and unique lovers) and Amazon (quick retail shoppers) differ—and why tailoring your strategies for each is key.
• Smart Scaling Strategies for Amazon Sellers
  Dylan’s advice on starting small by focusing on your best-sellers and how personalized products can give you an edge.
• Game-Changing Tools and B2B Opportunities
  How investments in tools like lasers for customization and bulk orders through B2B sales can transform your bottom line.
• Staying Ahead with Market Research
  Why you shouldn’t rely solely on Etsy trends and how platforms like Pinterest and TikTok can give you a competitive edge.
• Flexible Pricing for Growth
  Dylan explains the importance of prioritizing customer acquisition and long-term scalability over short-term profit margins.

Key Takeaways:

1. Diversify your sales channels to increase visibility and reach new audiences.
2. Tailor your approach for each platform—one size doesn’t fit all!
3. Use tools and smart strategies to save time, reduce costs, and increase profitability.
4. Be proactive in researching trends and exploring bulk sales opportunities.
5. Think long-term—early flexibility in pricing can lead to sustainable growth.

Connect with Dylan Jahraus:
Find Dylan on her YouTube channel for in-depth tutorials and tips or follow her on Instagram @DylanJahraus for behind-the-scenes insights and personalized advice.

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I'm Mel Robbins! from @thelotco

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Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.