Gartner ThinkCast

How to Manage Counterfeit Realities: AI, Authenticity & Digital Trust


Listen Later

In this episode of Gartner ThinkCast, we dive into the concept of counterfeit reality, where AI-generated content blurs the line between what’s real and what isn’t.

Gartner Distinguished VP Analyst Daryl Plummer, who is not only an expert in the field but also coined the term “counterfeit reality,” explores the risks and opportunities that deepfakes, synthetic data and AI avatars will present in the coming years. From the potential for increased creativity and innovation to the pitfalls of reduced confidence in brand integrity, Daryl offers practical insights for executive leaders to navigate this quickly evolving landscape.

This episode originally aired October 2024

Dig Deeper

Read Now: Protect Your Organization From Disinformation Campaigns

https://gtnr.it/3UcowA7 

Watch Now: 7 Disruptions Through 2029 You Might Not See Coming

https://gtnr.it/44yD9U2 

...more
View all episodesView all episodes
Download on the App Store

Gartner ThinkCastBy Gartner

  • 4.4
  • 4.4
  • 4.4
  • 4.4
  • 4.4

4.4

104 ratings


More shows like Gartner ThinkCast

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

242 Listeners

The McKinsey Podcast by McKinsey & Company

The McKinsey Podcast

378 Listeners

Coaching for Leaders by Dave Stachowiak

Coaching for Leaders

1,457 Listeners

The AI in Business Podcast by Daniel Faggella

The AI in Business Podcast

161 Listeners

Cold Call by HBR Presents / Brian Kenny

Cold Call

195 Listeners

Azeem Azhar's Exponential View by Azeem Azhar

Azeem Azhar's Exponential View

610 Listeners

NVIDIA AI Podcast by NVIDIA

NVIDIA AI Podcast

324 Listeners

HBS Managing the Future of Work by Harvard Business School

HBS Managing the Future of Work

108 Listeners

Inside the Strategy Room by McKinsey & Company

Inside the Strategy Room

173 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

764 Listeners

Me, Myself, and AI by MIT Sloan Management Review and Boston Consulting Group (BCG)

Me, Myself, and AI

101 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

643 Listeners

The So What from BCG by Boston Consulting Group BCG

The So What from BCG

221 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

80 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

142 Listeners