In this episode of Gartner ThinkCast, we dive into the concept of counterfeit reality, where AI-generated content blurs the line between what’s real and what isn’t.

Gartner Distinguished VP Analyst Daryl Plummer, who is not only an expert in the field but also coined the term “counterfeit reality,” explores the risks and opportunities that deepfakes, synthetic data and AI avatars will present in the coming years. From the potential for increased creativity and innovation to the pitfalls of reduced confidence in brand integrity, Daryl offers practical insights for executive leaders to navigate this quickly evolving landscape.

This episode originally aired October 2024

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