“I really encourage people to think about what they want to be seen as an expert in and choose a topic that they can speak about for the next five years, consistently,” says Nikki Nash, best-selling author and host of Market Your Genius podcast. In today’s episode of The Business of You, Nikki shares her tips for creating engaging content that will help your business and personal brand grow. 

Nikki explains that her biggest mistake when she first began creating content was not including a call to action. She was not providing a clear way for people to engage with her content, and as a result, was unsure of whether her videos were resonating with anyone. As soon as she added a prompt, viewers began to comment on her videos. Nikki shares that her biggest tips for creating successful content are to just get started, to pick a topic that interests you, and to be consistent with your posting schedule. 

Tune into this week’s episode on deciding what type of content to create, how to make that content stand out to your audience, and how to grow your brand and business through content creation.

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn