Episode Description:

In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whether you struggle with objections or think sales is "sleazy," this conversation will challenge your perspective and sharpen your skills. Tune in to learn how sales mastery can be the game-changer your fitness business needs.

Key Highlights:

- Why gym sales begin with your belief system.

- The truth about 'bad leads' and how to handle them.

- Why fitness objections are just broken mindsets to fix.

- The power of consistent follow-ups for closing more deals.

- Transforming sales from boring to impactful for gym owners.