Afford Anything

How to Master the Psychology of Persuasion, with Michael McQueen


Listen Later

#510: Maybe you’re trying to convince:

– Your spouse | to embrace the FIRE movement.

– Your teenage kids | to invest some of their summer job money in stocks.

– Your neighbor | to sell you their house in a private, off-market deal.

– Your boss | to give you more vacation time.

– Your client | to pay you more.

Today’s episode is about how to change minds, build trust, navigate conversations, and influence and persuade others.

We chat with Michael McQueen, a social researcher, strategist, and the author of 10 books.

He’s spoken alongside Bill Gates, Apple co-founder Steve Woznick and Dr. John C. Maxwell, and was named Australia’s Keynote Speaker of the Year. His latest book, Mindstuck, focuses on how to be more persuasive.


Here are some of the ideas we cover:

Stubbornness: We tend to be stubborn because of our inherent desire to protect our existing beliefs and identities. This is partly due to the fact that the human mind has a tendency to make quick judgments and resist challenges.


Logical Fallacy: People often rely on confirmation bias and tribalism when evaluating information. We tend to favor information that aligns with our existing beliefs and groups we identify with.


Complexity over Extremes: When presented with opposing viewpoints, exposure to extreme viewpoints can – counterintuitively – make people more entrenched in their own beliefs. Introducing complexity and nuance can foster a more open-minded approach.


Here are some of his tips:

  • Uncover the Hidden Fear
  • Address the Loss Aversion
  • Use "Right and Reflect" to Get People Talking
  • Build Rapport and Choose the Right Moment
  • Frame Your Message for Impact
  • Move Beyond Persuasion and Focus on Progress

  • McQueen elaborates on these tips in today’s podcast episode. Enjoy!

    For more information, visit the show notes at https://affordanything.com/episode510

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    Afford AnythingBy Paula Pant | Cumulus Podcast Network

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    3,455 ratings


    More shows like Afford Anything

    View all
    Mark Levin Podcast by Cumulus Podcast Network

    Mark Levin Podcast

    23,441 Listeners

    Red Eye Radio by Cumulus Podcast Network

    Red Eye Radio

    1,281 Listeners

    Money Guy Show by Brian Preston and Bo Hanson

    Money Guy Show

    3,215 Listeners

    The Stacking Benjamins Show by StackingBenjamins.com | Cumulus Podcast Network

    The Stacking Benjamins Show

    1,989 Listeners

    So Money with Farnoosh Torabi by Farnoosh Torabi

    So Money with Farnoosh Torabi

    1,947 Listeners

    The BOB & TOM Show Free Podcast by The BOB & TOM Show | Cumulus Podcast Network

    The BOB & TOM Show Free Podcast

    1,153 Listeners

    Your Money, Your Wealth by Joe Anderson, CFP® & Alan Clopine, CPA of Pure Financial Advisors

    Your Money, Your Wealth

    808 Listeners

    Jim Rome's Daily Jungle by Cumulus Podcast Network

    Jim Rome's Daily Jungle

    995 Listeners

    The Chris Plante Show by WMAL | Cumulus Podcast Network | Cumulus Media Washington

    The Chris Plante Show

    1,801 Listeners

    Marriage Kids and Money: Personal Finance for Families by Andy Hill

    Marriage Kids and Money: Personal Finance for Families

    600 Listeners

    ChooseFI by ChooseFI

    ChooseFI

    5,150 Listeners

    Inside of You with Michael Rosenbaum by Cumulus Podcast Network

    Inside of You with Michael Rosenbaum

    10,161 Listeners

    The Jim Rome Podcast by Cumulus Podcast Network

    The Jim Rome Podcast

    2,976 Listeners

    Millionaires Unveiled by Jace Mattinson, CPA

    Millionaires Unveiled

    901 Listeners

    BiggerPockets Money Podcast by BiggerPockets

    BiggerPockets Money Podcast

    3,084 Listeners

    Mike Drop by Mike Ritland

    Mike Drop

    6,432 Listeners

    The Jim Rome Show by Cumulus Podcast Network

    The Jim Rome Show

    722 Listeners

    Earn & Invest by Jordan Grumet (Doc G)

    Earn & Invest

    437 Listeners

    The Shawn Ryan Show by Shawn Ryan

    The Shawn Ryan Show

    44,212 Listeners

    Risk Parity Radio by Frank Vasquez

    Risk Parity Radio

    269 Listeners

    Personal Finance for Long-Term Investors - The Best Interest by Jesse Cramer

    Personal Finance for Long-Term Investors - The Best Interest

    122 Listeners

    All the Hacks: Money, Points & Life by Chris Hutchins

    All the Hacks: Money, Points & Life

    1,614 Listeners

    Two Sides of FI by Jason and Eric

    Two Sides of FI

    439 Listeners

    Mile High FI Podcast by Doug Cunnington & Carl Jensen

    Mile High FI Podcast

    203 Listeners

    The Benny Show by Benny Johnson

    The Benny Show

    2,310 Listeners

    Talk Ville by Tom Welling & Michael Rosenbaum

    Talk Ville

    2,932 Listeners

    Rich Valdés America At Night by Cumulus Podcast Network

    Rich Valdés America At Night

    85 Listeners

    Catching Up to FI by Bill Yount & Jackie Cummings Koski

    Catching Up to FI

    347 Listeners

    America In The Morning by Cumulus Podcast Network

    America In The Morning

    12 Listeners

    U.S. Soccer Podcast by US Soccer | Cumulus Podcast Network

    U.S. Soccer Podcast

    42 Listeners

    The Musers The Podcast by Cumulus Podcast Network

    The Musers The Podcast

    758 Listeners

    Topical Fruit by Topical Fruit | Cumulus Podcast Network

    Topical Fruit

    3 Listeners

    Next Role with Vernon Davis by Vernon Davis

    Next Role with Vernon Davis

    2 Listeners

    Family Matters by CJ Pearson

    Family Matters

    7 Listeners