Jeffrey Platts is passionate about helping men design and live that has them feeling fully alive. He's obsessed with finding out what keeps people from being their most authentic. Which is actually what is most attractive. Not just physically. Professionally, financially, emotionally, sexually, socially, spiritually.

Jeffrey Platts is a men's life and love coach with a background in salsa dancing, world traveling and yoga instruction.

Favorite Success Quote

"Whatever I think the world is withholding from me, I am withholding from the world"~Eckhart Tolle

"The cave you fear to enter contains the treasure you seek"~Joseph Campbell

Key Points

1. If You Want External Change, You Have to Start Internally

On the road to success, in whatever field, be it financially, socially, physically, or emotionally, the change starts inside. No change will happen in your external world without first taking the time to do the deep internal work of finding your why, crushing mental barriers, and setting a clear vision just to name a few.

You need to realize that if you want to see success, you have to work from the inside out and be willing to put in the time and effort on yourself before you will see the results that you are looking for.

2. Your Identity Determines Your Outcomes

Often times, when individuals try to change, a huge stumbling block that they run into is that the identity that they have held for years is incongruent with the new path that they are on.

If you have told yourself that you are a smoker for nearly 20 years, you will find it hard to quit smoking because that habit is so tied up in your identity. Therefor, if you want to make any sort of appreciable changes in your life, part of the inner work you need to start with is developing a new positive identity in yourself.

Develop an identity of a man who is disciplined, who is hardworking, who is innovative, who is smart, who is whatever you want to be. Only when your identity is aligned with your goals will you begin to achieve them.

3. Comparison Will Kill Your Dreams

The fastest way to live a miserable, unhappy life is to constantly be in comparison. Guess what, someone will always be richer than you, better looking than you, have a better family than you, date more attractive women than you, and drive a faster car than you.

But that is completely irrelevant.

All that matters is that you are competing with yourself. Are you living up to your full potential within the circumstances that you were given going after the goals you have set? Other people are born with different assets and skills than you and often had successes that came from hardships you would never wish upon your worst enemy.

Learn to congratulate others on their successes without being threatened by them. As the old clique goes, "The only person you need to be better than is the person you were yesterday."

4. Be Who You Want to be Unapologetically

In society, we are all encouraged to fit in. So fill the social mold and to do what everyone else is doing. This leaves very little room for authenticity and a life on your terms.

Just be who you are unapologetically and don't worry about what society thinks. Do you love salsa dancing and yoga? Who cares that society sees this as less manly than MMA and Crossfit! Do you want to commit to a loving and monogamous marriage? Who cares that society will tell you that you are less of a man for sleeping with fewer women.

Be who you are and who you want to be completely and without apology.