It may not be the sexiest topic, but regularly checking your business’s analytics can mean the difference between putting money in your pocket, or throwing it out the window. If you’re going to run ads, at least take the time to test and find out what’s working and what’s not. If you don’t know what each of your customers are worth, how can you accurately decide how much to spend on advertising to them and still make a profit?

Jeff Greenfield combines technology and marketing to help businesses make smarter investments with their advertising dollars, while allowing them to better track their cost per customer for more effective ad spending.

 

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