X-Factor Marketing With Wendy Forsythe

How to Monetize the Thing Everyone Hates Thinking About | Summer Goralik - Real Estate Compliance


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➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Summer Goralik was following a suspect home from her investigator job at the Orange County DA's office when she realized—pregnant and terrified—she needed a different path. Trading her government badge for entrepreneurial freedom, she launched a compliance consulting practice that her husband said would make them "officially poor." Nine years later, she's built a thriving "Company of One" helping brokers navigate California's regulatory maze, armed with insider knowledge from her six years at the Department of Real Estate. Her first self-published article about DRE audits remains her most-read piece to date, proving that even the most unglamorous niches can build empires. From escrow officer to criminal investigator to sought-after consultant, Goralik reveals why unfiltered honesty is her superpower, exposes how brokers wait until the 11th hour to care about compliance (then panic), and explains why teaching people boring things they need to know beats chasing glamorous topics nobody cares about.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/summergoralik/

➡️ Timestamps

00:00 From Following Suspects to Following Her Own Path
01:24 The 10-Second Elevator Pitch That Wins
02:14 "I Have That Insider Knowledge"
03:17 Company of One: The Solo Empire
04:21 Escrow Drove Me to Government Work
05:08 Pregnant, Followed Home, Time to Pivot
05:44 "No One's Going to Pay for Compliance" (Wrong)
06:33 The Article That Built a Business
07:30 "Don't Give Away So Much" (I Do Anyway)
08:36 Being Too Honest on LinkedIn Works
10:16 Teaching Boring Things People Actually Need
11:43 "We Will Officially Be Poor" - Proving Him Wrong
13:27 Compliance Is Trending (Finally)
14:36 The DRE Question That Gets Every Broker
15:25 Stop Waiting for the 11th Hour
18:34 My X-Factor: Unfiltered Honesty

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

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