In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dives into one of the most emotionally charged topics for independent hairstylists: raising your prices. If you’ve ever felt guilty, nervous, or totally unsure about how to raise your rates—especially in uncertain times—this episode gives you the clarity and confidence to increase your pricing the right way.

Hunter breaks down how to navigate the emotional side of price increases, how to communicate with clients (without confrontation), and how to align your pricing with the value you already provide—without apologizing for it.

Whether you’re fully booked and overwhelmed or just beginning to build demand, this conversation is your permission slip to charge what you're worth without fear.

Key Takeaways:

🔹 The Real Reason Price Increases Feel So Personal: Understand why it's harder for hairstylists to raise prices compared to other industries—and how to shift your mindset.

🔹 How to Know You’re Ready: Hunter explains the two types of price increases and how your business numbers (not your emotions) should guide your decision.

🔹 Non-Confrontational Communication Tips: Learn exactly how to roll out a price change without guilt, awkwardness, or assuming your clients will leave.

🔹 Mistakes to Avoid: From posting increases on social media to over-explaining—here’s what not to do when raising your prices.

🔹 Client Retention Through Value: How to reinforce your pricing by reminding clients of the premium, personalized experience they already love.

Why You Should Listen:

If you’ve been waiting for the right moment to raise your prices—or if fear has kept you stuck—this episode will walk you through the mindset, math, and messaging needed to do it with confidence. Whether you're charging your worth for the first time or rethinking your entire pricing structure, this episode will help you make empowered, sustainable decisions for your business in 2025 and beyond.

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