3 Key Takeaways:

• AI Is the New Search Engine:

With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results.

• Hunting vs. Farming Strategy:

Daily prospecting feeds your business today ("hunting"), but consistent content creation and digital branding build long-term authority and referrals ("farming").

• How to Train the AI to Recommend You:

Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you.

Want to start getting referrals from AI search engines like ChatGPT? Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.