In today’s episode of the Live UNREAL Podcast, Jeff Glover and Kathy Schweitzer discuss the secret to growing your real estate team: recruiting good talent. The truth is that finding good members for your team is easier said than done. You can go to a random parking lot and give people your card, but there’s no guarantee the calls you get back will be high-quality talent. 

If you want to recruit the best talent, there’s no better person to talk to than Kathy. She has 45 years of experience recruiting good people all over the country. Kathy has tons of valuable insight on recruiting top talent, and she’s sharing it with you today. 

Market shifts, like the one we’re experiencing now, are great opportunities to step up your recruiting efforts. Right now, a lot of good agents are looking for new opportunities that provide more security, better leadership, and higher earning potential. We’ll discuss what you can do to step up and find good recruits, why recruiting solves all, and much more!

We also discussed:

• Why shifts are a great time to recruit

Quotes

“Recruiting solves all.”

“The quality is in the quantity.”

“Open your eyes: Good talent is all around you.”

Key Points 

1. Good recruiting is a good way to solve your problems. Productive agents make more money and give you more resources to weather market shifts and grow your business. At this point, Jeff focuses on recruiting agents who are already productive since he can rely on their past experience. 

2. You have to find quality in quantity. You shouldn’t be too picky about who you bring in—at least at first. Cast a wide net to find the best talent you can, but don’t hang on to subpar talent. If you keep unproductive agents around too long, they could dilute your quality long term. 

3. Hone your value proposition. Agents are looking for a lot of different things, not just commission. There are certainly agents who only care about commission, but those people are the exception, not the rule. A few other things you can focus on include support systems, security, environment, leadership, growth opportunities and more. At the end of the day, many agents just want to know what you can take off their plate for them. 

4. Write out a target list and find out who you want to recruit. Once you find out who you’re looking for, lean on your mortgage partners and current agents to find people who fit the bill.