In this episode, seasoned practitioners Irene and Steven Gordon share their journey as multi-location private practice owners in New Hampshire. Together, we delve into the challenges facing physical therapists, from declining reimbursements to recruitment struggles, and the potential transformation that could occur if therapists were fully empowered as primary musculoskeletal specialists.

Key Takeaways:

• Address undervaluing assistants and the overemphasis on pharmaceuticals in healthcare.
• Learn the importance of staying updated with insurance changes and fostering a therapist-led decision-making culture.
• Explore overseas training, holistic techniques, and the integration of cutting-edge technology to improve patient care.
• Discover how virtual front desks and assistants can enhance efficiency and allow therapists to focus on transformative patient care.
• Attract passionate employees eager to embrace change and elevate patient experiences.

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