This week on the show, we are joined by loyalty expert, Jason Leader.

Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!

If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!


Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win

Key takeaways:
0:00 Introduction
1:54 About this episode
4:17 Two Things to Know Before Launching a New Loyalty Program
7:02 The things to avoid when launching a loyalty program
10:50 How To Ask Customers the Right Questions
15:13 Loyalty Programs that are working well
22:21 How to Manage the Sales Cycle
26:17 Acquisition Cost of a New Customer
27:11 How much can you discount?
31:06 The Key to Loyalty Email Segmentation
36:46 How Loyalty Programs Link With Influencer Marketing
38:00 The best loyalty strategies for 2024


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