The Exit Interview with Kim Rittberg

How to Scale & Launch a Successful Online Course with Gemma Bonham-Carter


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"Your business shouldn’t be your whole life, it should be the vehicle that helps create your dream life." Online Business Strategist Gemma Bonham-Carter is here this week to tell us about her journey from public health to a seven-figure digital entrepreneur - and it is nothing short of inspirational! Gemma’s knack for creating meaningful connections with her audience and her valuable insights into online courses, email marketing, and integrating AI blew me away. For anyone struggling with the challenges of launching a successful online course, her advice about building a visible brand and engaging actively with your audience is golden. Plus, she shared some amazing tips on the importance of email marketing and creating effective lead magnets that truly serve your audience's needs.

One of the biggest takeaways from our chat was how she emphasizes aligning your business model with your personal goals and lifestyle. It's so easy to look at others and think you have to mimic their path to find success, but Gemma really drives home the point that your business should fit your life, not the other way around. She shared her own experiences of setting boundaries to ensure she spends quality time with her family, which is a reminder we all need sometimes. If you haven't listened to our episode yet, trust me, you don't want to miss it.

In this episode you will learn:

  • Mistakes people are making when launching courses and building online businesses - 2:30
  • How Gemma went from a public health worker to a 7-figure digital entrepreneur - 05:01
  • How to scale & launch a successful online course - 7:25
  • How to grow your newsletter - 12:55
  • How to engage recipients, establish credibility, inspire action - 16:49
  • Who to hire to help you grow your business - 20:49
  • How to craft successful lead magnets that address immediate pain points to grow your email list - 30:01


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