When you were new to your sport or discipline, you probably made a lot of mistakes. But what was the key to getting better? More reps, yes — but more importantly, better reps. To improve, you had to acknowledge what you were doing incorrectly and do something different.

The same goes for entrepreneurship. You're gonna make mistakes. The key is to learn from them and do better — and not get stuck doing something that doesn't work just because you've already invested time and money in it.

Chris Cooper is not immune to mistakes; Two-Brain Business is built on the mistakes he's made and learned from. Here, he shares the four simple steps you need to take after making a mistake to improve the outcome the next time around.

Links:

Incite Tax
Drink O2
Gym Owners United

Timeline:

1:37 – The sunk-costs trap.

6:01 – Only make new mistakes.

6:59 – Never repeat mistakes.

8:15 – Use trial timelines.

9:50 – Determine what success looks like in advance.

13:01 – Use the impact filter.

16:50 – “Make mistakes, make ‘em fast, and learn from every one.”