People in today's world are subjected to an onslaught of nonstop material, unmet promises, unending product extensions, and the added strain of reading articles with titles like "The 7 Things That Successful People Do Every Day." As a result, they are unsure who to trust or where to go for answers. As a company, the question now is, how can you win their time and earn their trust? In today's episode of the Pursuit of Learning podcast, Ron Tite joins us to discuss how to capture attention and develop customers' confidence in a society full of distractions.

[00:42] Pre-Pandemic and Post-Pandemic - Sharing his motivation and main deliverables during today's conversation, Ron mentions the effects of the covid-19 outbreak on his life.

[10:51] Wonderful Stories-  Ron explains what he means when he says that when beliefs and deeds coincide, it is simple to compose stories worthy of being recounted.

[17:11] Time Square and LinkedIn Inbox - Ron provides a comprehensive explanation of the idea of time square and his viewpoint on managing the LinkedIn inbox. 

[24:14] Trust Factor - In this post-truth society, we do not know who or where to place our trust. Mentioning this, Ron explores the post-truth era and its impact on consumers.

[29:36] Credibility – Ron discusses the difference between personal credibility and borrowed credibility.

[41:44] Incentive Programs - Ron outlines why and how we ensure that our incentive programs are aligned with the intended employee behavior.

[51:50] Brand Belief – Ron addresses the idea of brand belief, bringing up some of his personal experiences along the way. 

[01:00:04] Customization - Ron elaborates on how we may improve concerning our brand brief and our current activities. In addition, he discusses how we enhance the customization of what we provide or sell and how we proactively develop solutions for our consumers.

[01:10:18] Two Components - Ron mentions the significance and distinction between "what we say" and "how we say it," as well as some related considerations. 

[01:15:21] Values – Ron explains what he means by recruiting individuals that share your ideals and values and allowing them to be imperfect while elaborating on what this means for organizations.

Resources:

Connect with Ron:

Website: rontite.com/

LinkedIn: linkedin.com/in/rontite/?originalSubdomain=ca